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Privacy Policy

Wetroom Innovations Ltd ("we", "us", or "our") is committed to protecting the privacy and security of your personal and business data. This Privacy Notice explains how we collect, use, store, and protect your information when you apply for a trade account, place orders (via phone, email, or pro-forma), or visit our website.

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We act as a Data Controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Information We Collect

We collect personal and business information necessary to conduct B2B trade, process orders, and manage credit accounts, including:

  • Contact Information: Name, trade job title, company name, delivery/billing address, business email address, and telephone numbers.

  • Account & Credit Data: Trade credit account applications, bank details, financial history, trade reference details, and director/partner information (where applicable).

  • Transaction Data: Order histories, quotes, pro-forma invoices, delivery notes, and payment records.

  • Technical Data: IP addresses, browser types, and usage data gathered via essential website cookies and Google Analytics.

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2. How We Use Your Information & Our Lawful Bases

We process your personal data under the following legal grounds:

  • Performance of a Contract: To process quotes, handle orders, arrange delivery via third-party couriers, manage trade credit accounts, and collect payments.

  • Legitimate Interests: To conduct business background checks, assess creditworthiness for 30-day accounts, maintain customer records, prevent fraud, and send relevant trade product updates.

  • Legal Obligation: To comply with financial reporting, VAT, and accounting laws (e.g., HMRC record-keeping).

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3. Credit Checks & Credit Reference Agencies

If you apply for a 30-day trade credit account, we may perform credit and identity checks with credit reference agencies (CRAs) or contact the trade references provided. This assessment may involve checking sole trader, partner, or company director details to evaluate credit risk.

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4. Sharing Your Data

We will never sell or rent your data. We only share necessary information with trusted third parties to fulfill our trade operations:

  • Delivery & Logistics Partners: Courier and freight companies to fulfill deliveries to your designated site/address.

  • Payment Processors & Financial Institutions: Banks and payment providers handling phone or pro-forma transactions.

  • Credit Agencies & Debt Recovery: Credit reference agencies, debt recovery specialists, or legal advisors where credit accounts become severely overdue (as outlined in our Terms and Conditions).

  • IT & Analytics Providers: Secure cloud hosts and website analytics providers (e.g., Google Analytics).

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5. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Transaction, invoicing, and order records are securely retained for a minimum of 6 years following the end of the relevant financial year to meet HMRC statutory requirements.

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6. Your Legal Rights

Under UK data protection laws, you have the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your data (where we are not legally required to retain it).

  • Object / Restrict: Object to direct trade communications or restrict processing under certain conditions.

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To exercise any of these rights, please contact us at sales@wetroominnovations.com.

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If you believe your data has been handled incorrectly, you also have the right to lodge a complaint with the UK regulator, the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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7. Cookie Policy & Tracking Technologies

This website uses cookies and similar storage technologies to ensure the site functions properly and to help us understand how trade customers interact with our pages.

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7.1. What Are Cookies?

Cookies are small text files placed on your computer, smartphone, or tablet when you visit a website. They are widely used to make websites work efficiently, remember user preferences, and provide site usage information to website owners.

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7.2. Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the operation of our website (e.g., enabling page navigation, securing contact forms, or remembering session details). These do not require user consent.

  • Statistical & Performance Cookies (e.g., Google Analytics): Collect aggregated, anonymous data about how visitors use our site (e.g., which trade product pages are visited most often). We use this statistical data solely to evaluate and improve site performance and navigation.

  • Functional Cookies: Remember choices you make (such as display preferences) to give you a better browsing experience.

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7.3. Managing and Rejecting Cookies

When you first visit our website, a pop-up cookie banner allows you to manage non-essential tracking cookies. You can accept or reject non-essential cookies at any time.

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Additionally, most web browsers allow you to control cookies through browser settings. You can set your browser to block or delete cookies. However, blocking all cookies may affect the performance and functionality of certain parts of our website.

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To learn more about cookies and how to manage them in your browser, visit www.allaboutcookies.org.

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8. Contact Us

For any privacy-related queries or to exercise your rights, please us.

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